Privacy policy
Mission Frontline USA is an online storefront operated by:
Malte Stehn
Sole Proprietor
c/o MDC Management #1311
Welserstraße 3
87463 Dietmannsried
Germany
Email: info@missionfrontline.de
Phone: +49 175 9632744
For purposes of applicable data protection law, including the General Data Protection Regulation (“GDPR”), Malte Stehn is the controller of personal information processed by Mission Frontline USA unless otherwise stated.
Throughout this Privacy Policy, “Mission Frontline,” “Mission Frontline USA,” “we,” “us” and “our” refer to the business identified above.
Mission Frontline USA operates this store and website, including the related information, content, features, tools, products and services available through missionfrontlineusa.com (the “Services”).
Our store is powered by Shopify, which provides the ecommerce infrastructure used to operate the Services.
This Privacy Policy explains how we collect, use, disclose and otherwise process personal information when you:
- visit or use our website;
- place or attempt to place an order;
- create or use a customer account;
- subscribe to marketing communications;
- contact Mission Frontline;
- request a return or customer support;
- or otherwise interact with the Services.
If there is a conflict between our Terms of Service and this Privacy Policy concerning the collection, use or disclosure of personal information, this Privacy Policy controls with respect to that personal information.
Please read this Privacy Policy carefully.
2. PERSONAL INFORMATION WE COLLECT OR PROCESS
“Personal information” means information that identifies you or can reasonably be linked to you.
Depending on how you interact with Mission Frontline, we may collect or process the following categories of personal information.
Contact Information
This may include:
- name;
- email address;
- telephone number;
- billing address;
- shipping address;
- and other contact information you provide.
Order and Transaction Information
This may include:
- products ordered;
- product variants;
- quantities;
- purchase price;
- discounts;
- shipping method;
- payment status;
- order history;
- returns;
- refunds;
- cancellations;
- and other transaction-related information.
Payment Information
Payments are processed through Shopify and/or the payment providers made available through our checkout.
Payment providers may collect payment credentials such as credit or debit card information, financial account information or digital-wallet information.
Mission Frontline generally receives information necessary to confirm and administer the transaction, such as:
- payment status;
- payment method;
- transaction identifiers;
- and limited payment-related information.
We do not independently store full payment-card credentials unless expressly provided by the relevant payment service and permitted by law.
Account Information
Where customer-account functionality is used, this may include:
- customer account identifiers;
- account preferences;
- saved contact information;
- and authentication information where applicable.
Communications
If you contact Mission Frontline, we may process the information contained in your message, including:
- support requests;
- order questions;
- return requests;
- product or sizing questions;
- feedback;
- and other correspondence.
Device and Technical Information
This may include:
- IP address;
- browser type;
- device type;
- operating system;
- network information;
- identifiers;
- referring pages;
- and similar technical information.
Usage Information
Depending on your privacy settings and applicable law, we may collect information about how you interact with the Services, such as:
- pages viewed;
- products viewed;
- navigation activity;
- cart activity;
- checkout activity;
- and interactions with features of the website.
3. HOW WE COLLECT PERSONAL INFORMATION
We may obtain personal information from the following sources.
Directly From You
For example when you:
- place an order;
- provide shipping or billing information;
- create an account;
- subscribe to our newsletter;
- submit a contact form;
- request a return;
- or communicate with us.
Automatically Through the Services
Certain technical information may be collected automatically when you use our website through cookies, pixels, server logs and similar technologies.
Whether non-essential technologies are used may depend on your consent and privacy settings.
From Shopify and Service Providers
We receive or process information through Shopify and other providers that help us operate the store, including providers involved in:
- payments;
- fraud prevention;
- website hosting;
- fulfillment;
- shipping;
- analytics;
- communications;
- and customer support.
From Other Third Parties
We may receive information from other third parties where permitted by law and reasonably necessary to operate our Services.
4. HOW WE USE PERSONAL INFORMATION
We may process personal information for the following purposes.
Providing and Fulfilling Orders
We use personal information to:
- process orders;
- process payments;
- arrange shipping;
- provide order confirmations;
- provide tracking information;
- administer customs and shipping documentation;
- manage customer accounts;
- process returns and refunds;
- and provide customer service.
Customer Support and Communication
We use personal information to respond to:
- customer questions;
- product questions;
- sizing questions;
- shipping issues;
- return requests;
- complaints;
- and other communications.
Security and Fraud Prevention
We may process information to:
- authenticate transactions;
- protect customer accounts;
- detect suspicious transactions;
- prevent fraud;
- investigate misuse;
- protect our website;
- and maintain the security of our business and customers.
Improving Our Services
Subject to applicable privacy and cookie rules, we may use information to understand how the website is used and to improve:
- website functionality;
- product presentation;
- navigation;
- customer support;
- store performance;
- and customer experience.
Marketing
Where permitted by law, we may use personal information to send marketing communications such as:
- new product information;
- Mission Frontline updates;
- field notes;
- brand news;
- and promotional communications.
Where consent is legally required, we will obtain consent before sending such communications.
You may unsubscribe from promotional email communications at any time by using the unsubscribe link contained in the email.
Legal and Regulatory Requirements
We may process personal information where necessary to:
- comply with tax and accounting obligations;
- comply with customs requirements;
- respond to lawful government or regulatory requests;
- comply with court orders or legal proceedings;
- establish or defend legal claims;
- enforce our Terms and policies;
- and comply with other applicable laws.
5. LEGAL BASES FOR PROCESSING UNDER THE GDPR
Where the GDPR applies, we rely on one or more of the following legal bases.
Performance of a Contract — Article 6(1)(b) GDPR
We process personal information where necessary to:
- process your order;
- receive payment;
- fulfill and ship your purchase;
- handle returns or refunds;
- manage your customer account;
- or take steps requested by you before entering into a contract.
Compliance With Legal Obligations — Article 6(1)(c) GDPR
We process information where necessary to comply with legal obligations, including applicable:
- tax;
- accounting;
- customs;
- commercial;
- and regulatory obligations.
Legitimate Interests — Article 6(1)(f) GDPR
Where appropriate, we may process personal information because it is necessary for our legitimate interests or those of another party, provided those interests are not overridden by your rights and freedoms.
Such interests may include:
- preventing fraud;
- securing our website;
- providing customer support;
- managing our business operations;
- protecting legal rights;
- preventing misuse;
- and improving the reliability of our Services.
Where consent is legally required for the underlying technology or processing activity, we will not rely solely on legitimate interests instead of obtaining that consent.
Consent — Article 6(1)(a) GDPR
We rely on consent where required, including where applicable for:
- email marketing;
- non-essential cookies;
- analytics technologies;
- personalized advertising;
- or similar tracking technologies.
You may withdraw your consent at any time.
Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
Shopify specifically notes that EEA merchants using its automated privacy-policy template may need to add the legal basis for each purpose because this cannot be fully generated automatically.
6. COOKIES AND SIMILAR TECHNOLOGIES
Mission Frontline and our service providers, including Shopify, may use cookies and similar technologies.
These technologies may be used to:
- operate the website;
- keep the website secure;
- remember necessary preferences;
- maintain shopping-cart and checkout functionality;
- prevent fraud;
- understand website performance;
- analyze use of the Services;
- and, where permitted, support advertising and marketing.
Some technologies are necessary for the website to function and may be used without optional consent where permitted by applicable law.
Other technologies, including certain analytics, advertising or tracking technologies, will only be used where the required consent has been obtained.
For users subject to German rules, Section 25 of the German Telecommunications Digital Services Data Protection Act (TDDDG) generally requires consent before information is stored on or accessed from a user's device unless the technology is necessary for transmitting communications or providing a service explicitly requested by the user.
You can manage available privacy and cookie choices through the privacy controls provided on our website.
Changing your browser settings may also affect how certain cookies operate, although blocking necessary cookies may interfere with some store functionality.
7. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information where reasonably necessary to operate Mission Frontline.
Shopify
Our ecommerce store is hosted and operated using Shopify.
Shopify processes information needed to provide the ecommerce platform, checkout, customer accounts, fraud prevention and other related functionality.
Payment Providers
Information necessary to process payment may be provided to the payment provider selected during checkout.
Shipping and Fulfillment Providers
We may share information such as your:
- name;
- shipping address;
- telephone number;
- email address;
- order information;
- and customs-related information
with shipping carriers and logistics providers where necessary to deliver your order.
Service Providers
We may use third parties that provide services such as:
- IT infrastructure;
- hosting;
- analytics;
- customer communications;
- fraud prevention;
- data storage;
- and technical support.
When You Request or Authorize Disclosure
We may disclose information where you expressly request, authorize or consent to the disclosure.
Legal Requirements
We may disclose information where reasonably necessary to:
- comply with law;
- respond to lawful legal process;
- respond to government authorities;
- enforce our agreements;
- protect our legal rights;
- prevent fraud;
- or protect customers or third parties.
Business Transfers
If Mission Frontline is reorganized, sold, transferred or otherwise involved in a business transaction, personal information may be disclosed as reasonably necessary for that transaction and subject to applicable law.
8. SHOPIFY AND ENHANCED SERVICES
Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve Shopify's services.
Information submitted through Mission Frontline may be transmitted to Shopify and Shopify service providers located in countries other than your country of residence.
Depending on the Shopify features enabled for our store, Shopify may process certain information for its own purposes as an independent controller or “business” under applicable privacy laws.
This may include Shopify features that use information from interactions across Shopify merchants to provide enhanced services.
Shopify explains that when its Network Intelligence and Enhanced Services are enabled, Shopify may process certain customer information in its own role rather than solely as Mission Frontline's processor.
For more information about Shopify's privacy practices, visit the Shopify Consumer Privacy Policy:
https://www.shopify.com/legal/privacy/app-users
You can also use Shopify's Privacy Portal:
9. SALE, SHARING AND TARGETED ADVERTISING
Mission Frontline does not sell personal information in exchange for money.
However, some U.S. state privacy laws define terms such as “sale,” “sharing” or “targeted advertising” more broadly.
For example, certain transfers of information for cross-context behavioral advertising or personalized advertising may legally qualify as “sharing” or targeted advertising even if no money is paid for the information. Shopify notes that some Shopify products and enhanced services can fall within these definitions depending on how a merchant operates its store.
Where applicable, you may opt out of qualifying sale, sharing or targeted advertising through:
Your Privacy Choices:
https://missionfrontlineusa.com/pages/data-sharing-opt-out
Where required by applicable law, we also recognize eligible Global Privacy Control (GPC) signals.
The effect of an opt-out may depend on the browser, device, account and applicable legal requirements.
10. MARKETING COMMUNICATIONS
If you subscribe to the Mission Frontline newsletter or otherwise agree to receive promotional email communications, we may use your email address to send:
- product updates;
- European gear arrivals;
- Mission Frontline news;
- field notes;
- and other marketing communications.
Where legally required, these communications are sent based on your consent.
You may unsubscribe at any time using the unsubscribe link contained in the marketing email.
Unsubscribing from marketing does not prevent us from sending necessary transactional communications relating to:
- orders;
- payments;
- shipping;
- account security;
- returns;
- or customer-service requests.
11. THIRD-PARTY WEBSITES AND LINKS
The Services may include links to third-party websites or online platforms.
Mission Frontline does not control the privacy or security practices of independent third parties.
If you follow a link to another website, you should review that party's privacy policy and applicable terms.
The presence of a third-party link on Mission Frontline does not necessarily mean that we endorse all content or practices of that third party.
12. CHILDREN'S PRIVACY
The Services are not directed to children.
We do not knowingly collect personal information from children for purposes inconsistent with applicable law.
If you are a parent or legal guardian and believe that a child has provided personal information to Mission Frontline inappropriately, please contact us using the information below.
We do not knowingly sell or share, as those terms are defined under applicable U.S. privacy laws, personal information belonging to individuals under 16 for targeted advertising purposes.
13. SECURITY
We take reasonable administrative, technical and organizational measures designed to protect personal information.
However, no website, network, transmission method or storage system can be guaranteed to be completely secure.
Please do not send highly sensitive or confidential information through unsecured communication channels unless necessary.
If you maintain a customer account, you are responsible for protecting any credentials or access methods associated with that account.
14. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or where retention is required or permitted by law.
The applicable retention period may depend on factors such as whether the information is required to:
- fulfill an order;
- maintain a customer account;
- provide customer support;
- handle returns or warranty matters;
- comply with German tax, accounting or commercial retention obligations;
- prevent fraud;
- resolve disputes;
- or establish, exercise or defend legal claims.
When information is no longer required, we may delete or anonymize it where appropriate and permitted by law.
15. YOUR PRIVACY RIGHTS
Depending on where you live and the law that applies to you, you may have some or all of the following rights.
These rights are not absolute and may be subject to legal limitations or exceptions.
Right of Access / Right to Know
You may have the right to request information about personal information we process about you and receive a copy of that information.
Right to Correction
You may have the right to request correction of inaccurate personal information.
Right to Deletion
You may have the right to request deletion of personal information, subject to applicable legal exceptions and retention obligations.
Right to Restrict Processing
Where the GDPR applies, you may have the right to request restriction of certain processing.
Right to Data Portability
You may have the right to receive certain personal information in a structured, commonly used and machine-readable format and, where applicable, request its transfer.
Right to Object
Where processing is based on legitimate interests, you may have the right to object to that processing based on circumstances relating to your particular situation.
Where personal information is processed for direct marketing, you may object to that processing at any time.
Right to Withdraw Consent
Where processing is based on consent, you may withdraw that consent at any time.
Right to Opt Out of Sale, Sharing or Targeted Advertising
Residents of certain U.S. states may have the right to opt out of qualifying:
- sale;
- sharing;
- or targeted advertising.
You can use:
https://missionfrontlineusa.com/pages/data-sharing-opt-out
Right to Appeal
Where provided by applicable U.S. state law, you may have the right to appeal a decision we make regarding a privacy request.
Authorized Agents
Where permitted by applicable law, you may appoint an authorized agent to exercise privacy rights on your behalf.
We may request reasonable evidence that the agent is authorized to act for you and may also need to verify your identity.
No Discrimination
Where applicable law provides this protection, we will not unlawfully discriminate against you for exercising your privacy rights.
16. EXERCISING YOUR RIGHTS
To exercise a privacy right, contact Mission Frontline using the contact information at the end of this Privacy Policy or use the privacy controls provided through our website where available.
We may need to verify your identity before completing certain requests.
Verification requirements will depend on:
- the type of request;
- the information involved;
- and applicable law.
We will respond within the timeframe required by applicable law.
Some requests relating specifically to information processed independently by Shopify may also be submitted through Shopify's Privacy Portal:
17. COMPLAINTS
If you have questions or complaints regarding our processing of personal information, please contact Mission Frontline first using the contact details below.
Where the GDPR applies, you also have the right to lodge a complaint with a competent data protection supervisory authority.
You may generally contact a supervisory authority in the country or EU/EEA member state where:
- you reside;
- you work;
- or you believe an infringement occurred.
Residents of U.S. states may also have complaint or enforcement rights available through applicable state authorities.
18. INTERNATIONAL DATA TRANSFERS
Mission Frontline operates from Germany, while Shopify and other service providers may process personal information in other countries.
As a result, your personal information may be transferred to, stored in or processed in a country other than the country where you live.
Where the GDPR applies and personal information is transferred outside the European Economic Area to a jurisdiction that has not been recognized as providing an adequate level of protection, we will rely on an appropriate lawful transfer mechanism where required.
These mechanisms may include:
- European Commission Standard Contractual Clauses;
- applicable adequacy decisions;
- or another legally recognized transfer safeguard.
Shopify provides contractual and technical mechanisms relating to international processing through its Data Processing Addendum and related privacy framework.
19. AUTOMATED PROCESSING AND FRAUD PREVENTION
Shopify, payment providers and other service providers may use automated systems to identify fraud, suspicious activity or security risks.
Such systems may analyze factors associated with transactions, devices or account activity.
To the extent required by applicable law, Mission Frontline will not make a decision producing legal or similarly significant effects concerning you solely through automated processing unless there is a lawful basis for doing so and any required safeguards are provided.
20. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect:
- changes to our Services;
- changes to Shopify functionality;
- new service providers;
- changes to our business practices;
- or legal and regulatory developments.
When we update this Privacy Policy, we will update the “Last updated” date above.
Where applicable law requires additional notice or consent regarding a material change, we will provide it.
21. CONTACT
For questions about this Privacy Policy, Mission Frontline's privacy practices, or to exercise a privacy right, contact:
Mission Frontline USA
Operated by Malte Stehn, Sole Proprietor
c/o MDC Management #1311
Welserstraße 3
87463 Dietmannsried
Germany
Email: info@missionfrontline.de
Phone: +49 175 9632744